When you write content that the Search Engines consider relevant so that they will rank your keywords well, you are doing SEO copywriting. Let’s look at some tested techniques for creating copy that will get you ranked well with the search engines. And another great way to drive traffic to your copy is througt a new technique listen in this new system called Auto Mass Traffic and you can read all details in my other blog post.
Writing for the search engines requires a lot more than good writing skills. When you are doing SEO copywriting, you have to make sure your content is search engined optimized. In other words, even before you start writing your copy, you have to know what keywords to target. For this reason, a major part of SEO copywriting is keyword research. When you write your copy, you have to keep your readers in mind as well as the search engines, which means you want to create content that holds people’s attention. So someone who has a website that is about golf would gather information on this topic and build a list of golf related keywords.
Don’t make the mistake of going for too broad keywords here, because the keywords you want to be ranked for have to be non-competitive in nature and have good traffic. The one factor, then, that really determines how well you are going to rank are your keywords, so this is the most fundamental factor when it comes to SEO Copywriting. When you’re writing the content for your site, you want to make it easy for the search engines to index it. Keep your content shown as plain text and not as flash or on graphics, as these won’t help your rankings. Your page can’t be indexed if the search engines can’t read the flash on your page. This is a major thumb down in the eyes of the search engines. And remember that Auto Mass Traffic will help you a lot for build your traffic.
Your images that you put with your copy should include captions that help to describe your images. Captions help search engines such as Google find out how you are using your images, rather than helping human readers. That’s why you should include any keywords you can in the image captions so that you are improving your relationship with the various engines. In conclusion, good SEO copywriting is about creating better content that ranks well in search engines and gives readers exactly what they’re searching for.