Unless you’re well-versed with methods to gain traffic, driving targeted traffic to your site is only getting more challenging as time goes by. But all is certainly not lost because there are places like Facebook where you can buy targeted traffic. Yes, it is also a fact that increasing numbers of online businesses are involved with Facebook advertising which is a paid-for ad platform. If you’re interested in Facebook advertising, then you’ll want to keep reading because we have several great tips to share with you.
When you have an ad campaign going at Facebook, you should be sure to test them against each other for the highest possible conversions. The thing to keep in mind about Facebook ads is the environment is different from the PPC platforms used at search engines. This isn’t something where users search for something, see it once and never see it again. These ads are different and your target audience might see them even twenty times in a week. On the other hand, with a situation like that, your audience could grow very old of seeing the same ads.
When people see the same headline and the same ad design/copy they will eventually start to find it boring or tiring. So, ok… fine, then all you need to do is make different ads for your offers. It’s cool because Facebook ad groups are allowed 10 or more ads in them. Your best bet is to test what you want to test, and so it’s up to you what you want to change in your ads. You can change headlines, or keep them the same and use different graphics or copy.
Ok, the next strategy may come across as surprising, but we’re going to ask you to trust what we’re saying. When making any ads, for the images of any people in your ads; you will want to have highly unattractive people in them, or extremely beautiful people. You will create a greater and deeper effect when you spark stronger emotional responses. If you want to really achieve great results with this, then you will use high resolution images so the faces are extremely clear and easy to see. Your main objective here is to grab the attention of your target audience. This approach fits in well with use on Facebook because users are conditioned to looking at faces of people. Right?
You can also give a try to the homepage engagement ads. If you have the budget, then you can test out your ads on the main homepage. You can use this space to show your videos, start and conduct polls or get prospects to take some kind of action. This ad space is costly, and honestly anyone reading this article probably will not have the budget for it; but we wanted to talk about it. In conclusion, this article describes how Facebook can be advantageous for financial profits. However, to succeed with it, you have to test and tweak a lot to guarantee profits.