Link building is essential for those web site owners that want to drive more traffic and increase page ranking at the same time. Many web masters have a wide array of link building tactics to choose from. The problem comes in when the person doesn’t know how to properly create and target these links. This article will go over how to effectively create links and target web pages to give you the most value out of your links. After you have finished this article, you will know the best way to use anchor text and you will know where to send that anchor text link to.
The first thing you must do is recognize that the major Search Engines are on the lookout for sites that are link building in a natural way rather than a computer generated one. Major search engines will give a higher page ranking to sites that have a more natural link building profile over sites that don’t. In order to accomplish a more natural look, you should make sure that all of your links do not point to the home page of your website. You should only have about 10 to 20 percent of your links pointing to your home page.
Another key area when creating links is using the proper anchor text. We all know that you should use anchor text that targets your main keyword. However, having all of your links with anchor text that says the same thing does not look natural to the search engines. You need to vary your key word anchor text. Secondary key words and key word synonyms can be used to vary the anchor text used in each link. Do not use words like “click here” as they will not really help you rank. You can however use the sites domain name as a link as this looks very natural to the search engines.
Vary the sites you build your links on. You do not want all of your links to come from one particular type of web site. For instance, a site that only uses social book marking to promote their sites will not look natural.
Additionally you must realize that any new links you create will need to be linked to as well. If these sites are not linked to they will clearly look like fabricated pages for the purpose of creating you a link. Sites without back links will not rank in the search engines and will not be very useful to your site.
Any good Search Engine Optimization company will tell you that natural is the key to strong organic search engine rankings. If you are looking for an unnatural link building campaign then go with Google Adwords or something to that effect. You will not get any organic search engine ranking boost, but at least you will get some traffic for your money. If your looking for an incredible stream of free organic search engine traffic then make sure you keep everything natural.
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