So what do you understand by the term SEO Copywriting? Search engine copwriting is merely the act of trying to write content that will appeal to the search engine results and also appeal to your site’s readers. However, if you do this the wrong way, it can affect your relationship with the search engines. So when you write your site copy, you write as you normally would, but tweak it so it appeals to search engines equally. This can mean wording your copy in such a way that the appropriate keywords and phrases are included for optimization purposes. Good SEO copywriting isn’t about trying to stuff as many keywords into your copy as you can just for the rankings. If you try to keep your keyword density to approximately 3%, you should find you won’t get hit with penalties for spamming by the search engines. SEO copywriting also differs from regular content because you’re working to appease the search engines but also trying to appeal to your visitors who want good quality information. It can take a little time to hone your skills with SEO copywriting. This article will offer ways to assist you in becoming a stronger SEO copywriter.
For the best results from SEO coypwriting, try to aim at a good content to code ratio. What does that mean? It’s just making sure you have the text for your content balance with your page’s code. You can figure the ratio easily by looking at the HTML within your page’s source code. So a good ratio here is to keep the text higher than your HTML code. This is something that will really impress the search engines if you do it the right way. So you’ll see better results with more content. Create plenty of good content with less code and you’ll see an improvement in your search engine rankings.
A good tip to learn is to use variations on the keywords you use instead of using the same ones repeatedly. This works because search engines will often give you a penalty for keyword stuffing, and this alleviates that. Also, you will rank higher because the search engines will see you as an authority on the subject because you’ll have so many keyword variations. The search engines utilize a technology called LSI, better known as lateral semantic indexing, which helps them find synonyms on the pages that help them rank the pages higher. For that reason, it may be useful to use a thesaurus so that you can use as many synonyms as possible.
A common techniqued used to combine SEO Services (off-page) with content creation is making use of article spinners such as the best spinner.
Some webmasters, in laying out their site’s navigation, put their content in frames, but this is a practice you should avoid. Using frames is something that has no benefit and can cause you problems. Since search engines can’t read the frames, you will find it hard to get pages with frames indexed or ranked.
The result of using frames would be that the search engines would only rank your home page but would ignore your other pages. The whole purpose of SEO copywriting is to have as much of your content as possible picked up by the search engines. The more effort you put in keeping things simple, the better it is for your ranking. Your main goal should be on making your content relevant and high quality.
In conclusion, the art of SEO copywriting is to be able to produce content that the search engines find relevant yet that people will also enjoy reading.