Seattle Web Design company, ES Interactive, constantly speaks on the many falsehoods and facts regarding SEO black-hat practices in an effort to educate customers about Website Optimization.
Make certain you understand your target market and how you should be discovered on the engines, and share this with your Optimization company. Nobody knows your business niche as well as you do, so your feedback to your SEO is invaluable. If your optimization professional tries to prescribe how you should be found on the web, stop him in his tracks ! However, if he/she takes your desired keywords and comes to the table with research-based search terms that may convert better than your own (based on fact), then this is an indication of an SEO who is actually performing his/her job and you may be off to the start you require.
At this time, I am going to talk about the optimization solicitations that you undoubtedly receive as a domain owner.
When you receive an email or unsolicited mail discussing top search engine rankings, think twice before you reply and then think about this: If a so-called expert is so phenomenal at gaining top ranks for their customers, would they honestly have to cold call and gain your business by email? Would they not be found via their own amazing rankings? The answer is evident.
Watch out for SEO Guarantees via Email
Oftentimes, you will get an email that pretty much guarantees you page 1 Google Rankings. These emails never have a company URL , they consistently have a phone number of 000-000-0000 (if contacting you through a website contact form that requires a telephone number) and they most commonly use a google email (gmail) address for you to reply to. An expert in any subject will not hesitate to tell you who they are, how they can be reached (a real phone number), what their company website is, and any other pertinent info to back their claims.
The adage “If it appears too good to be true, then it is” is probably more appropriate for Web Optimization than just about any other service. I am fortunate because, I am frequently contracted to tidy up the mess that the previous web optimization professional left behind. Oftentimes, and lamentably enough, this includes Google delisting due to black-hat techniques employed by a horrible SEO. Be smart , be warned. Take the time to find the proper SEO firm the first time, or else, you may end up paying for SEO services multiple times only to have the tasks done right once.